DISCOVER OUR LATEST REPORTS

FOCUS FWD 2025

The Focus FWD 2025 is a cultural forecasting report built to decode the chaos and outline the opportunities shaping the next era of branding, creativity, and consumer behavior. From Omniculturalism to Hyperflux, the report maps the shifting terrain of identity, trust, intimacy, and meaning in a world moving faster than ever.

THE ROYAL ROAD

The Royal Road is your complete guide to the 2026 World Cup, designed to help brands, strategists, and creators understand the cultural, commercial, and emotional gravity of soccer’s most pivotal moment in the United States. This report maps the journey from global legacy to American mainstream, breaking down the five eras of the World Cup, the rise of soccer culture across generations, and the unprecedented scale of the 2026 tournament.

THE PRESENT IS FEMALE

The Present is Female is a landmark report that charts the rise of women’s sports from cultural underdog to global movement. This guide explores the historical arc, economic potential, and cultural impact of a space that is no longer emerging, but actively redefining the future of fandom, equity, and influence.

THE LATINOQUAKE

The Latinoquake is not a trend report. It is a cultural reckoning. This document captures the seismic shift underway as Latino culture moves from the margins to the center of global influence. It breaks the myth of monolithic Hispanic identity and celebrates the complexity of a borderless, bicultural, and bilingual future.